有关[灆海MBA™] About [BlueOceanMBA™]
灆海MBA™ 是以独创的[行销与品牌执行力]系统为中小企业开创全新的经营策略以驱动业绩及盈利
BlueOceanMBA™ is the proprietary [Marketing & Branding Action-Learning] System designed specifically for SMEs to uncover innovative business strategies to propel results and bottom line profits
[灆海MBA™]系统简介
The [BlueOceanMBA™] System Introduction
灆海M.B.A™是一个推动业务发展的教育系统；并以专有的工具、技术
和方法为中小企业家设定一个全新的思维模式及执行力策略。此业务发展
系统及执行力策略的终极目标是要帮助中小企业创造更有优势的竞争力
与差异化。这一切需要领导，而要领导您必须先接受、 学习、应用并测量
蓝海M.B.A™系统所能够为您创造的绩效。
灆海M.B.A™包括以下三个主要的商业教育系统：
M – 行销 > 正确的行销思维与策略将决定您的企业的结果 （愿景）
B – 品牌 > 坚定的品牌信念，法则与定律将决定您的企业的赢利与价值
A – 执行力 > 关键性的执行力态度与实践性系统将决定您的企业的运作自如
“所有企业都是行销的企业.” - 彼得杜拉克
Blue Ocean M.B.A™ is a Business Development Education System with proprietary tools,
techniques & templates designed specifically to transform SME Entrepreneurs into
a total brand new Mindset; applying effective Business Development System &
Actualization Strategies with the ultimate objective of creating new competitive edge and
differentiation. To achieve this objective, you have to work ON your business, not just
IN it with the right System. This requires leadership; and leadership requires that you accept,
learn, apply and measure the results delivered to you through the BlueOceanM.B.A™ system.
The BlueOceanM.B.A™ comprises the following 3 major Business Education System :-
M - Marketing > the right Marketing Mindset and strategies will determine the outcome
(Vision) of your business
B – Branding > the ultimate Belief in Branding with the right Law & Principles in your business
operation will determine the values and profits of your business
A – Action-Learning > the key Actualization & Execution Attitude and system will eventually lead
you to working ON your business instead of working IN your business
“Every Business is a MARKETING Business.” - Peter Drucker
